Pitch Deck
Pitch Deck

Pitch decks have been used for years in the business world, but they’re quickly becoming a popular way to pitch ideas and talk about your company.

What is a Pitch Deck?

A pitch deck, or presentation deck, can be a great tool for startup founders looking for feedback from investors or advisors. It’s also an easy and effective way to give potential customers an overview of who you are and what you do.

1. Get it done with Venngage

[Insert image of pitch deck template] Use our pitch deck template that has been downloaded nearly 7 million times by startups from over 150 countries! With pre-made slides, charts, diagrams, icons, and images, this pitch deck is sure to impress any audience.

2. Add your logo and focus on simplicity


Your pitch deck should include your company’s logo, so people see who it’s from at first glance. The point of slide decks is to get across complex ideas in an easy-to-digest manner. This means simplicity is key! You may want all of your slides to be simple with just text and images, or you might want them to contrast each other with lots of visual appeals. Either way, focus on keeping things simple and getting straight to the point quickly.

3. Keep it short

If your pitch is longer than ten slides, this may give the impression that you’re repeating yourself or not getting to the point. Ideally, pitch decks should be under ten slides and no more than 15 if your pitch lasts longer than 5 minutes. Your pitch deck should only include information necessary for investors to understand what you do and how they can get in touch with you.

4. Include a one-liner

Everyone likes a good tagline! After all, there’s a reason why brands such as Nike, Apple, and Starbucks have such catchy slogans. Your pitch shouldn’t last more than 2-3 minutes, so adding a one-liner at the beginning will help audiences understand who you are. This one-liner should be memorable, simple, and true to your company’s mission.

5. Use visuals!

Pitch decks are easier to follow when they include visual cues. Charts showing the growth of your business or images of potential customers using your product can make pitch decks more compelling for investors or other audiences who may not fully understand what you do based on words alone. Here are some ideas for incorporating visuals into pitch decks.

6. Practice makes perfect!

Practice in front of family and friends, so you know how to pitch with confidence. You can get their feedback on any changes that need to be made before pitching in public. You’ll spend a lot of time creating pitch decks, so don’t forget to experiment and have fun with it! Here are some pitch decks that may inspire you.

7. Get creative

You may find pitch decks from companies in your industry that inspire you, but don’t limit yourself by what others have done. Make a pitch deck that fits your company’s identity and makes you stand out from the crowd! If your pitch deck is getting a lot of attention, then it could help elevate your business to the next level.

8. Be direct

Pitch decks are there to convey information, so make every slide count. Include only what’s necessary for audiences to understand who you are and what you do so they can get in touch with you. Here are some ideas for popping out key points throughout pitch decks.

9. Be honest

Startup founders are the backbone of their companies, and pitch decks should include real information about who they are, what their works are, and why people should get in touch with them. Presenting inaccurate or vague information will make potential investors think twice about contacting you.

10. Make your pitch deck social media-ready!

Make it easy for your listeners to connect with you online by including links to your company’s website, social media accounts (i.e., Twitter, Facebook), etc.

11. Get feedback from others before pitching!

The whole point of pitch decks is to get across complex ideas in an easy-to-digest manner so ask for help if you need it–your pitch deck is important! Check out pitch deck examples on Venngage to get the look you want.

12. Be confident!

Pitch decks are all about selling your company, so pitch with confidence. Don’t forget that pitch decks are meant to move audiences into action by convincing them they should work with you now, not later–so pitch like it. It’s an effective way to know how to create a pitch deck for investors. Please start with the basics and then experiment to create pitch decks that will knock them dead!

Create Your Pitch Decks With Venngage!

If you need more inspiration for pitch decks or want some design tips, check out Venngage’s free pitch deck template library or our video tutorial on how to make a pitch deck. It is recommended to try using one of our infographic templates to create a pitch deck. However, your pitch deck is designed, be sure to use simple visuals, keep it short and sweet – and make sure it’s on point with your company’s mission statement! Also, remember to practice before sharing with investors or potential customers. Check out Venngage’s pitch deck templates today!